We’re not affiliated with the Texas Longhorns – but we make great custom apparel!

If you’ve landed here, you’ve likely seen a legal disclaimer clarifying that LonghornsApparel.com is not affiliated with the Texas Longhorns or any official university organization or governing sports body. Let’s be clear – we’re an independent custom apparel company. Our name reflects the bold, Texas-inspired spirit of the apparel we create, but we have no connection to the university or its trademarks.

Why our apparel is different

We often get asked: “Why are your products priced differently than official team gear?” Here’s why – we’re not selling mass-produced, licensed merchandise. Instead, we specialize in unique, high-quality, custom-designed apparel that you won’t find in big-box stores or on university racks.

We’re not a retail chain – we’re a custom brand

We’re not a college bookstore or national sporting goods chain. We’re a small, independent business dedicated to crafting original designs with premium materials. Each piece is carefully created to stand out – not blend in with the standard gear you’ll find in stores.

What goes into our pricing?

When you buy from us, you’re investing in original, custom-made apparel – not mass-market products. Running this brand takes more than just designing and producing custom apparel. Here’s a quick look at the costs behind the scenes:

• Exclusive designs – You won’t find our graphics or styles anywhere else (unless someone copies it). We focus on creativity and quality over mass production.

• Premium materials – We use high-quality fabrics and printing techniques to ensure long-lasting comfort and style.

• Small-batch production – Unlike large brands, we create apparel in smaller batches, ensuring better quality control.

• Custom craftsmanship – Each item is designed with care, often involving extra steps for customization and detail.

• Wages – Paying our team to design and process custom products.

• Logistics – Shipping goods to our customers.

• Software costs – Managing business operations and keeping everything organized.

• Taxes and insurance – Covering the necessary business expenses.

• Processing fees – Ensuring secure, reliable transactions.

Why support small, independent brands?

By shopping with LonghornsApparel.com, you’re not just getting high-quality custom apparel easily and quickly — you’re supporting a small business. Businesses like ours make up over 50% of jobs in America and help drive local economies. You’re helping us continue to create one-of-a-kind apparel that celebrates Texas style with a unique twist.

So, whether you’re here for a bold Texas-inspired jersey or a standout custom hoodie, we’re grateful for your support. Thank you for choosing LonghornsApparel.com – where originality meets quality.